Corporate copywriting doesn’t have a great reputation.
It can be a lot of cookie-cutter phrases like ‘tailored’ and ‘bespoke’ which are so bland, they’re not doing your business any favours.
Or if it’s not plain vanilla wording, it’s a rehash of a competitor’s text (which, let’s face it, is probably a ‘rework’ of another competitor’s writing).
And for the brands brave enough enough their own words on the page? You’re not totally sure what to write, what will resonate or how to say it.
So the end result is that even some of the world’s best firms are stuck with poor copy.
The good news? It doesn’t have to be this way.
Website copywriting
Let’s start here: your website needs to be more than a flashy branding exercise.
A website – even a simple one – is a cornerstone of your marketing. Done right, a website can convert leads into prospects: it’ll get people picking up the phone or dropping you an email. Done wrong, and those same prospects are going elsewhere.
Your website copy is the difference between a ‘yes’ and a ‘no, this company isn’t for me.’ Which makes great website copy an incredibly powerful tool for your business.
Let’s be clear: I do not throw words at the page or string pretty sentences together. That’s the perfect recipe for lacklustre copy that speaks to no one and achieves nothing.
Instead, I combine extensive research, strategy and audience insights to craft create razor-sharp copy that inspires action.
Thought leadership
The most overlooked aspect of thought leadership? The ‘leadership’ part.
Great thought leadership is incredibly powerful, but you have to say something: showcase strong ideas, show personality, and add something new into the mix.
You need a writer who can capture your fresh insights and original thinking…otherwise you risk thought leadership coming across as self-indulgent self-promotion.
I help individuals and C-suite executives formulate contemporary, bold thought leadership for social media, magazines, speeches and other uses.
Emails
You can monetise emails.
No, really, you can monetise emails. Yes, even finance and corporate firms can do it.
Emails are overlooked, and for small companies or firms with teeny tiny marketing budgets, they’re a great way to get noticed (better than social media, but shhhhh, don’t tell anyone).
The only reason emails have a bad rep is that most firms in the finance sector execute them poorly. Which is great news, if you’re prepared to invest some money to get them right.
Let’s boost your open rate, build your contact list and, um, convert, shall we?