Hi. I’m Mairi.
I’m a freelance copywriter and marketer, based in Switzerland.
Before starting my business, I worked in corporate firms in Luxembourg, Zürich and Geneva. I’m right at home in a world that demands precision, speed, integrity and skill.
For everything I love about the corporate industry, I also know its challenges. Marketing, in particular, can be a struggle: everyone sounds the same, competitors copy great ideas, smaller players struggle to stand out, cost is always a consideration and marketers are often juggling multiple hats.
I want to help prospective clients find you. I want the people that come to your website to understand what makes you unique, what you offer and why they need to work with you.
I’m passionate about helping firms like yours stand out in the mass of same-same jargon and old school always-been-done-this-way strategies. The corporate world isn’t boring. It’s fast paced, exciting, complex and alluring. Why would your website, your opinions or your marketing need to be boring? To fit in with everyone else? That’s the antithesis of everything I think is right for you.
I help brands craft punchy copy and content strategies that shows your brand leads the crowd, not follows it.