https://m-w-media.com/home daily 1.0 2020-11-20 https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1597411302654-D67VNI66I3G6TONQMF3G/Corporate+copywriter Home - I write for brands who want to lead the crowd, not follow it. I’m a conversion copywriter and email strategist. I help brilliant brands stand out from the crowd and increase conversions. In digital world, word of mouth, reputation and referrals aren’t enough. You need results from your emails, conversions from your website and copy that has your audience taking action. I don’t deal in pretty words. I dig deep. I audit your current copy, check out your competitors, collect and analyze client data, review your strategy and identify any gaps. Naturally, I consider what’s appropriate and fits with legislation and compliance - copy needs to be resonant, not whacky, weird or have your compliance people losing sleep. Then (and only then) do I piece together the copy that makes and impact and gets your audience taking action. https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1583684229253-HX3JYF50CSC8M24DNCD3/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1605700291904-T30GVMRW15G60W9QELRE/image-asset.jpeg Home https://m-w-media.com/copywriting daily 0.75 2020-10-14 https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1602699999677-4BEI9TYFNC0LO8E73XYC/Email+copywriter Copywriting - Emails You can monetise emails. No, really, you can monetise emails. Yes, even finance and corporate firms can do it. Emails are overlooked, and for small companies or firms with teeny tiny marketing budgets, they’re a great way to get noticed (better than social media, but shhhhh, don’t tell anyone). The only reason emails have a bad rep is that most firms in the finance sector execute them poorly. Which is great news, if you’re prepared to invest some money to get them right. Let’s boost your open rate, build your contact list and, um, convert, shall we? https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1601991017425-GB2W0O4W329ICG8YKXP5/Thought+leadership+copywriter Copywriting - Thought leadership The most overlooked aspect of thought leadership? The ‘leadership’ part. Great thought leadership is incredibly powerful, but you have to say something: showcase strong ideas, show personality, and add something new into the mix. You need a writer who can capture your fresh insights and original thinking…otherwise you risk thought leadership coming across as self-indulgent self-promotion. I help individuals and C-suite executives formulate contemporary, bold thought leadership for social media, magazines, speeches and other uses. https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1601989531812-VM49O3N3FNBVP2BIPWZT/Copywriter+Lausanne Copywriting - Website copywriting Let’s start here: your website needs to be more than a flashy branding exercise. A website – even a simple one – is a cornerstone of your marketing. Done right, a website can convert leads into prospects: it’ll get people picking up the phone or dropping you an email. Done wrong, and those same prospects are going elsewhere. Your website copy is the difference between a ‘yes’ and a ‘no, this company isn’t for me.’ Which makes great website copy an incredibly powerful tool for your business. Let’s be clear: I do not throw words at the page or string pretty sentences together. That’s the perfect recipe for lacklustre copy that speaks to no one and achieves nothing. Instead, I combine extensive research, strategy and audience insights to craft create razor-sharp copy that inspires action. https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1588018001145-GTH0I63K3H5KKQ5ZZIAM/image-asset.jpeg Copywriting https://m-w-media.com/small-business-marketing daily 0.75 2020-10-06 https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1588016422231-JKMA3XD62ZN9979B7S0V/Outsource+marketing+services+Geneva Small business marketing & content https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1588016934450-OHRPNDWCTYNG0J9L5577/image-asset.jpeg Small business marketing & content https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1588016470242-EGWE5HHLYFULD3NHL540/Brand+copywriting+Switzerland Small business marketing & content https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1601991690052-RHJ7059C7X7MCGJY1Y0I/image-asset.jpeg Small business marketing & content https://m-w-media.com/blog-foster daily 0.75 2025-05-08 https://m-w-media.com/blog-foster/2016/9/28/asdvadfg-b3xnz monthly 0.5 2016-09-28 https://m-w-media.com/blog-foster/2016/9/28/dafagadfg-scdk5 monthly 0.5 2016-09-28 https://m-w-media.com/blog-foster/2016/9/28/zsj3gp6rqe13xef0bne0xnk014cbrm-x5hhn monthly 0.5 2016-09-28 https://m-w-media.com/blog-foster/2016/9/28/lorem-ipsum-dolor-sit-amet-tbhml monthly 0.5 2016-09-28 https://m-w-media.com/contact daily 0.75 2022-07-29 https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1556272117978-C0G44CMAUC8QPOK74AKJ/image-asset.jpeg Contact https://m-w-media.com/about-mw-media daily 0.75 2020-10-06 https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1597416833695-1RBGDVHYEX9LN92HKLQE/Corporate+copywriter About - Hi. I’m Mairi. I’m a freelance copywriter and marketer, based in Switzerland. Before starting my business, I worked in corporate firms in Luxembourg, Zürich and Geneva. I’m right at home in a world that demands precision, speed, integrity and skill. For everything I love about the corporate industry, I also know its challenges. Marketing, in particular, can be a struggle: everyone sounds the same, competitors copy great ideas, smaller players struggle to stand out, cost is always a consideration and marketers are often juggling multiple hats. I want to help prospective clients find you. I want the people that come to your website to understand what makes you unique, what you offer and why they need to work with you. I’m passionate about helping firms like yours stand out in the mass of same-same jargon and old school always-been-done-this-way strategies. The corporate world isn’t boring. It’s fast paced, exciting, complex and alluring. Why would your website, your opinions or your marketing need to be boring? To fit in with everyone else? That’s the antithesis of everything I think is right for you. I help brands craft punchy copy and content strategies that shows your brand leads the crowd, not follows it. https://m-w-media.com/vision-values daily 0.75 2020-11-19 https://images.squarespace-cdn.com/content/v1/5afa96e2e749406e1ee8792e/1584993786066-RHIINMJ5CFPKJ7CFT3MT/Geneva-Copywriter-Freelance.jpg Vision and values https://m-w-media.com/new-page-2 daily 0.75 2020-08-28 https://m-w-media.com/website-copywriting daily 0.75 2020-10-14 https://m-w-media.com/contact-foster daily 0.75 2022-07-29